HBO Max plans to dramatically expand its kids programming, opening a new front in the streaming battle with Walt Disney Co. and Netflix Inc.
The service’s parent, AT&T Inc.’s WarnerMedia, plans to create more than 300 hours of programming to debut on HBO Max and Cartoon Network channels later this year. WarnerMedia said Wednesday that it’s focusing especially on making more animated and live-action shows for girls and their families to watch together.
The company is trying to take the HBO brand, which isn’t especially known for kids fare, to a broader audience. The idea is that subscribers are less likely to cancel services that appeal to every member of the family. WarnerMedia is also trying to bolster the Cartoon Network, where ratings have declined over the years as younger viewers gravitated to YouTube and Netflix.
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