Industry News

I may cancel HBO Max even though I love it — here's why

7 May, 2022

I bet I'll cancel HBO Max this year (if not early next year), and I'm not exactly happy about it. Yes, while HBO Max is the best streaming service right now, I believe there's going to be a time when I'm going to have to say goodbye to the service — albeit temporarily. 

Yes, just like Netflix — whose subscriber woes are well publicized — I think HBO Max is about to have a problem with "churn." Churning, if you're not familiar, is that situation where people cancel a service only to come back later. I recommend everyone try it out, just like when I canceled Netflix and then came back when the service had something I wanted.

Canceling HBO Max feels so alien to me in abstract because it is so good at releasing a steady stream of great new shows and movies. Every month, HBO Max has a strong position in my column on streaming services to cancel this month. So, why do I expect I'll cancel HBO Max?

Visit Tom's Guide to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription