Industry News

The Wide Shot: Why every media company thinks it has a ‘flywheel’

2 February, 2021

Pivotal Research analyst Jeff Wlodarczak described Netflix’s business like this last year: “Subscriber growth is the flywheel that drives a virtuous cycle for [Netflix] as the larger their subscriber base grows the more they can invest in original content which increases the target market for their service.”

So is this just the latest buzzword to lose its meaning through overuse (like “synergy,” “franchise” and “ecosystem”)? I got ahold of Collins to ask him about the term’s ubiquity and where people tend to get it wrong

Visit Los Angeles Times to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription