Local content is key to success in Asia, as suggested in our study of two years ago when we suggested that Japanese audiences had far less interest in Western series such as “Orange Is the New Black,” or “House of Cards” than folks in North America or Western Europe.
Visit Variety to read this article.
Optimize streaming platform economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions:
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.
