Paramount+, the streaming service that ViacomCBS Inc. is using to compete with rivals Netflix and Disney+, ended last year with 32.8 million subscribers, a sign that the media company’s investment in streaming is starting to pay off.
ViacomCBS, which said it’s changing its name to Paramount Global in a separate announcement, broke out Paramount+’s subscriber number for the first time while reporting its results for the final quarter of 2021. The company had previously reported a total streaming number that included Paramount+, Showtime and BET+.
Paramount+ added more than 7 million subscribers in the final three months of the year, its best quarter to date. ViacomCBS now has 56 million subscribers across all of its services. The company is confident enough in its streaming services that it upped its guidance, projecting 100 million subscribers by 2024.
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