High U.S. audience demand for ViacomCBS content is not being correctly leveraged to set up Paramount+ for success, according to a new report from Parrot Analytics. Indeed, ViacomCBS content is propping up the demand of Paramount+’s direct competitors, including Netflix, Hulu and Amazon Prime Video, according to Parrot.
In Q2 2021, ViacomCBS content had the second highest corporate demand share of any media conglomerate in the United States, behind only Disney, according to Parrot data.
Meanwhile, Paramount+ was the sixth most in-demand streaming platform in U.S. audience demand for all on-platform content, and the seventh most in-demand streaming platform for digital original content.
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