Netflix’s demand share of streaming originals once again hit new lows in Q1 2022, sitting at 45.2% globally (down from 45.4% in Q4 2021) and 42.4% in the United States (down from 43.6% in Q4 2021), according to Parrot Analytics.
Meanwhile HBO Max, Paramount+, and Disney+ — all SVODs backed by traditional media conglomerates — saw significant gains in the most recent quarter.
Global demand for original content from all of Netflix’s competitors grew 80.8% between Q1 2020 and Q1 2022, more than triple the 25.5% growth for Netflix originals over the same time, according to Parrot.
Visit Media Play News to read this article.
