Netflix’s ability to turn non-English-language shows into worldwide hits is nothing new, with series such as Narcos, Dark, La Casa de Papel (Money Heist), and Elite all breaking out in big ways over the past five years. But those triumphs are starting to pale next to the emerging success of Squid Game, a hugely addictive dystopian drama from South Korea that, barely two weeks after its premiere, has become a massive social-media phenom — and the No. 1 show on the streamer’s popularity charts in 90 countries, including the United States. Just how big is it? Netflix co-CEO Ted Sarandos went on record this week predicting that writer-director Hwang Dong-hyuk’s creation might soon dethrone Bridgerton and The Witcher as the platform’s most sampled original-series launch ever.
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