Industry News

U.S. audiences can’t get enough of Japan’s anime, action shows

11 May, 2021

U.S. viewers’ interest in Japanese anime and live-action content has soared in past year, according to a report, as foreign shows find more demand from audiences amid the Covid-19 pandemic.

Interest in anime programs gauged from audiences’ behavior online was up 33% in the first quarter from just a year ago in the U.S., according to a report by Los Angeles-based Parrot Analytics, a startup that measures audience demand for television content shown on the internet, and market research company Global Connects.

U.S. audience demand for Japanese-language live action shows doubled in the same period, it said.

Visit Bloomberg to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription