Industry News

ViacomCBS ended 2021 with 56 million streaming subscribers

14 February, 2022

ViacomCBS's quarterly global streaming revenue grew 48% year-over-year to $1.3 billion, driven by strength in subscription and advertising. ViacomCBS added a record 9.4m global streaming subscribers, overwhelmingly led by Paramount+, to reach over 56m subscribers in the quarter and achieved 84% year-over-year growth in streaming subscription revenue. The total company revenue increased 16% year-over-year in Q4, reflecting growth across all revenue types. Furthermore, PlutoTv added 10 million global monthly active users (maus) to reach over 64 million and grew revenue by 45% year-over-year.

Because of the boost, ViacomCBS revised its subscriber projections and now expects 100 million global subscribers between the two services by the end of 2024. That’s up from projections of 65-75 million made a year ago. "In the fourth quarter, you saw the power of strategy and strength of execution across the company. Our success was evident across all lines of business and spotlighted by streaming, where we achieved our best quarter ever in streaming subscription growth - more than doubling our subscriber additions from last quarter with a record 9.4M additions, expanding our total global streaming subscribers to over 56M. And, to top it off, we saw a meaningful acceleration in our global Pluto TV MAUs, to reach over 64M and generate over $1 billion in revenue in the year. This sets us up well for 2022, where I'm tremendously excited to continue to build on this powerful momentum - investing in global content, distribution, and market expansion - to further drive scale," Bob Bakish, President & CEO at ViacomCBS, stated during the company's Hosting Virtual Investor Event.

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