The upgraded, ad-free Paramount+ subscription with Showtime included will be the same price as WarnerMedia’s HBO Max ($15 a month) and less with ads ($12).
It’s an in-app bundle rather than a merger. Showtime’s own platform will still be available as a standalone service, which costs $11 a month through a streaming subscription.
This is a step in the right direction. “Bundling has the potential to drive value proposition at the consumer level to improve what has been a tricky churn environment,” said Joe McCormack, senior analyst at the research firm Third Bridge.
Visit Business Insider to read this article.
