IP & Topic Demand

Measuring global and country-specific audience demand for any intellectual property or subject.

IP Demand

Global market demand assessment of intellectual property

IP Demand unlocks the latent audience demand for your IP by giving you the power to decide which production projects to focus on with confidence.

  • Assess and compare the market potential of existing IP contained in literary works, gaming universes, fictional characters, and more.
  • Identify which IP has the highest level of dormant audience demand to inform your production decisions.
  • Unlock the full potential of your next TV or movie adaptation: Get ready to attract and retain subscribers with IP that has the highest spin-off potential.

Topic Demand

Global share of audience attention captured for a topic

Topic Demand validates your hypotheses to confirm which type of subjects audiences are most excited about around the world.

  • Assess and compare the global market potential of an entire "demand ecosystem" connected to a singular topic.
  • Quantify ROI on new content investments by evaluating the audience demand for a subject or topic to inform your new productions.
  • Tap into Parrot Analytics' machine learning (ML) models to customize topic demand measurement to your specific use case.

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