Whitepapers

The Global Television Demand Report: Q2 2022

1 July, 2022

This 64 page in-depth whitepaper, available on a DEMAND360 subscription, takes a comprehensive look at the latest SVOD market data and audience demand trends around the world, which were captured using Parrot Analytics' global cross-platform OTT TV analytics capabilities.


The Global Television Demand Report is published quarterly by Parrot Analytics and utilizes the full global TV analytics dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries.

Market-specific domestic TV Insights:


For the following countries included in this report - Czechia, Egypt, Japan, Malaysia, Norway, Peru, Romania, Singapore, the United Arab Emirates and the United States:

  • We reveal the Q2 2022 SVOD market share in each of the 10 markets for the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ based on audience demand for each platform's digital originals.
  • Discover which genres and subgenres resonate the most with local audiences compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in each of the ten markets looks like.
  • Discover the top 20 digital streaming shows for each country, as well as 5 additional titles of interest in each market.


Global Television Insights:

  • Find out which platform’s originals have the highest demand in Q2 2022, including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ across 100+ markets.
  • Discover which platform’s originals had the highest demand?
  • Exclusive insights on important market events concerning movies and SVOD services.
  • The most demanded new series premieres of the year.

This report is only available on a DEMAND360 subscription.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription