Screen Rant can exclusively reveal new data that shows the popularity of the MCU TV shows on Disney+. When the Disney+ streaming service launched in late 2019, industry figures expected it to hit what they considered an ambitious target of 50 million subscribers by 2022; instead, it passed 100 million subscribers in March 2021, giving a sense of just how remarkable a success the streaming platform has been. Every division of Disney is involved in this, producing a wealth of original content.
Marvel's Disney+ TV shows are a crucial part of the success story. Interwoven into the ongoing narrative of the Marvel Cinematic Universe, these feature actors from the films themselves, including the likes of Tom Hiddleston, Anthony Mackie, and Elizabeth Olsen. WandaVision transformed Wanda Maximoff into the Scarlet Witch ahead of Doctor Strange in the Multiverse of Madness, while The Falcon & the Winter Soldier's epic conclusion set up Captain America 4. This makes them essential viewing for fans of the MCU, giving a strong incentive for superhero lovers to subscribe to Disney+ - and stick around. Marvel's What If...? is the MCU's first foray into animation, and although it hasn't performed as strongly as other popular MCU TV shows, analysts believe it's being used more for retention ahead of the Disney+ debuts of Shang-Chi & the Legend of the Ten Rings and Hawkeye.
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