Learning outcomes
Explore

By reading this report you will understand:

  1. The 2021 SVOD market share in key markets of the major platforms including Netflix, Disney+, Amazon Prime Video, HBO Max, Apple TV+ and Hulu.
  2. Which digital originals had the most in-demand premieres in the world in 2021.
  3. The worldwide platform demand share of drama digital originals as well as the worldwide platform demand share of action/adventure digital originals.

Summary:

The Global Television Demand Report is published quarterly by Parrot Analytics and utilizes the full global TV analytics dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries.

For the following countries included in this report - Australia, Finland, Germany, Japan, Norway, Peru, Russia, Singapore, Spain, the United Arab Emirates, and the United States:

  • We reveal the Q2 2021 SVOD market share in each of the 11 markets for the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ based on audience demand for each platform's digital originals.
  • Discover how SVOD market share trends have changed over the last 24 months, including the launch of new platforms HBO Max, Disney+, Apple TV+. Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Discover which sub genres resonate the most with local audiences compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in each of the ten markets looks like.
  • Discover the top 20 digital streaming shows for each country, as well as 5 additional titles of interest in each market.

Global Insights:

  • Find out the Q2 2021 global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ across 100+ markets.
  • Discover the worldwide platform demand share of all drama digital originals as well as the worldwide platform demand share of all action/adventure digital originals.
  • See the most demanded new series premieres of the quarter.

Note: The most recent quarterly report is available as part of a DEMAND360 Lite subscription.

Explore demand Academy
Beginner
Understanding the attention economy
Understanding the Attention Economy
Beginner
Understanding the attention economy
What is demand? An introduction to global audience demand measurement
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Understanding the attention economy
Learn the methodology behind demand measurement
Beginner
Understanding the attention economy
Why demand? An introduction to audience demand applications
Beginner
Understanding the attention economy
How demand is a key measurement for streaming video-on-demand services
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Understanding the attention economy
Originals : The Critical "O" in SVOD
Beginner
Understanding the attention economy
Capturing global audience trends with the 2021 Global TV Demand Report
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Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 1
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Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 2
Beginner
Plotting content supply and demand
Analyzing supply and demand for content to find whitespace opportunities
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Globalization and the travelability of content
The effects of a borderless economy and the globalization of content
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Globalization and the travelability of content
Travelability case study: Measuring "Money Heist" with Alejandro Rojas
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Globalization and the travelability of content
From niche to mainstream: Anime’s journey around the world
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Globalization and the travelability of content
All about anime: A conversation between experts
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Globalization and the travelability of content
See it in action: Demand for anime content soars
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Globalization and the travelability of content
See it in action: Netflix’s Biggest Advantage Is Foreign Language TV
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Talent Demand
Introducing Talent Demand: The Power of Japanese and South Korean Talent
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Talent Demand
See it in action: How should talent be paid for streaming?
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Miscellaneous
Measuring the success of children’s content featuring "CoComelon"
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Movie Demand
The Future of Theatricality: How Movie Demand Can Drive Better Strategic Decisions
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Talent Demand
Talent Demand Whitepaper - FIFA World Cup Qatar 2022 Demand Trends
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MENA Trends
Rise Studios x Parrot Analytics Whitepaper: Beyond Borders - The Evolution of Non-English Content in MENA
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q3 2023
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q2 2023
Intermediate
Content Valuation
Learn how to apply content valuation to establish the true value of entertainment content
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q4 2022
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Affinity, longevity and advanced context analysis
Understand affinity as a means to uncover audience preferences
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Market shares and advanced platform analysis
Using demand to determine who's winning the battle for audience attention
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Market shares and advanced platform analysis
Measuring the power of original content for defined platforms
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Market shares and advanced platform analysis
Measuring the power of original content for combined platforms
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Market shares and advanced platform analysis
See it in action: The consolidation of two powerhouse content dealers
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Market shares and advanced platform analysis
Editorial: Sr. Strategy Analyst Julia Alexander on Disney+’s global success
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Monetizing Talent Demand
Leveraging talent demand data to drive compensation conversations
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Affinity, longevity and advanced context analysis
Understanding how affinity analysis unlocks audience insights
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q1 2022
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Monetizing Talent Demand
Representation in Hollywood in the Streaming Era
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q3 2022
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q4 2023
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q1 2024
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card - Q2 2024
Advanced
Strategy
How to ensure title success by optimizing pre-release marketing
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Content Valuation
Streaming Economics: How Parrot Analytics Measures The Value of Content in the Streaming Era
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Strategy
How Hollywood can find its next global hit
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Strategy
The truth of binge vs. weekly release strategies
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Strategy
Streaming consolidation's next big problem: Strategies for integrating and expanding content libraries
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Which metrics matter most when selling your content
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How much is a global hit teen show worth to Netflix — and why it matters
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One final linear strategy that Netflix and the SVOD industry can steal
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Parrot Perspective: Julia Alexander's biggest trends and lessons from 2022, and predictions for 2023
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Parrot Perspective: Brandon Katz's biggest trends and lessons from 2022, and Predictions for 2023
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Strategy
AVODs and The Impact of Netflix's Missing Titles
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Strategy
Learn about the value of broadcast TV
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How to use franchises to win and retain customers
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Strategy
Gaming Adaptations: The recipe to success
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Strategy
Wise spending: Data, creative intuition and franchise-first thinking
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Strategy
The Rebundling Era: Learn how rapid consolidation has forced bundling innovation
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Release strategies, windowing & platform fit
Editorial: “Netflix invented the ‘binge watch’ - now it must die”
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Global Expansion
Creating sustainable growth using demand-driven pathways
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Demand and Investment
Harness global content supply and audience demand to deliver Alpha
Advanced
Strategy
Smart Streaming: Leveraging Global Demand Data to Capitalize on White Space
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Strategy
Deconstructing SVOD subscriber acquisition and retention metrics
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Strategy
Strategies for thriving a decentralized era of programming
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Strategy
Streamer strategies for audience retention without prestige linear series
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Strategy
What You Need to Know About Netflix's Shifting Movie Strategy
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Strategy
Theatrical & Streaming Strategies For Creating New Hollywood Franchises