By reading this report you will understand:

1. A key component of the theatrical equation and how it influences release strategies across multiple genres including horror, dramas, event-style musicals and comedies.
2. How the cannibalisation factor comes into play in determining what films are better served by a 45-day-window vs those films that are best served as a streaming original.
3. The benefit of direct to consumer: What type of movies make the most sense to become streaming exclusives and which ones can still benefit from a theatrical release.